OK, we’re back on reviewing. Everyone has (rightly) been wary of Amazon’s ‘reviews’ — an agent highlighted one review a few weeks ago where the ‘reviewer’ gave a dismissive one-star review to a book that s/he admitted to not having read. (S/he didn’t like the idea of it, apparently.) But on the whole, many people still skim down a line of reviews, looking at the overall positive/negative feedback, even while accepting that many of the reviews are negative ‘because I couldn’t identify with any of the characters’ or similar reasons that will have no effect on any other reader.
However, it is also worth remembering that the ‘top’ Amazon reviewers are also receiving free books and merchandise, and their position as ‘top’ reviewers is contingent not merely on the number of reviews that they write, as I had previously thought, but on the positive nature of their reviews. Amazon says quite straightforwardly that ‘overall helpfulness’ should be the focus of the reviews. And, not surprisingly from a retailer who makes its substantial pile from selling books, ‘helpfulness’ does not equate to a review that says ‘Save your pennies, this book is a steaming pile of shite.’
So instead, the reviewers, who not unreasonably since they are unpaid, want their free books, beaver away as some sort of literary version of P. G. Wodehouse’s Edwin the Boy-Scout, performing last week but one’s Daily Act of Kindness. The problem is, they are being kind to Amazon, not to the users of the site. Those people are being suckered into spending money on things that the reviewer doesn’t actually like: not kind at all.
I have a suggestion, although it’s an odd one. Why don’t readers rely on reviewers who get paid, and whose reviews appear in independent forums? I know, we could call them ‘book review sections’, and they could be printed in, mmm, perhaps newspapers and magazines? Just an idea.
Nah, probably won’t work.