You don’t have to be Nostradamus to recognize that when Ikea says no one wants books anymore, no one, perhaps, wants books anymore. Word is just out that Ikea has redesigned its famous ‘Billy’ bookshelves. Why is this interesting? Well, because it uses the word ‘book’ together with ‘shelves’, but it doesn’t really mean it. Apparently, the new Billy (excuse the first-name terms: we’re very informal in Sweden) is deeper, the same height but – brace yourselves – the shelves are closer together, so that standard paperbacks no longer fit.
Yup, that’s it: Ikea thinks (knows?) that people don’t actually put books on their bookshelves. So what do we rename these things? [Book]shelves? Place-to-put-my-stuff-shelves? Tchotchke-holders? Whatever, they sure as hell ain’t bookshelves.
We’re not in Kansas anymore, Toto. Not even, sadly, in literate Stockholm.